The Missouri Lifestyle Journalism Awards were first awarded in 1960 as the Penney-Missouri Awards to recognize

women's page The women's page (sometimes called home page or women's section) of a newspaper was a section devoted to covering news assumed to be of interest to women. Women's pages started out in the 19th century as society pages and eventually morphed into ...

s that covered topics other than society, club, and fashion news, and that also covered such topics as lifestyle and consumer affairs. The Penney-Missouri Awards were often described as the "

Pulitzer Prize The Pulitzer Prize () is an award for achievements in newspaper, magazine, online journalism, literature, and musical composition within the United States. It was established in 1917 by provisions in the will of Joseph Pulitzer, who had made h ...

of feature writing". They were the only nationwide recognition specifically for women's page journalists, at a time when few women had other opportunities to write or edit for newspapers. The annual awards appear to have been last given in 2008.

History

The Penney-Missouri awards were conceived by

James Cash Penney James Cash Penney Jr. (September 16, 1875 – February 12, 1971) was an American businessman and entrepreneur who founded the JCPenney stores in 1902. Early life J. C. Penney was born on September 16, 1875, on a farm outside of Hamilton, Caldwel ...

, founder of the J. C. Penney retail chain, who hoped improving women's page sections would turn them into more effective advertising channels for his stores. Penney established the award at the

University of Missouri The University of Missouri (Mizzou, MU, or Missouri) is a public university, public Land-grant university, land-grant research university in Columbia, Missouri. It is Missouri's largest university and the flagship of the four-campus Universit ...

because he believed the school had the necessary prestige.

Kimberly Wilmot Voss Kimberly or Kimberley may refer to: Places and historical events Australia * Kimberley (Western Australia) ** Roman Catholic Diocese of Kimberley * Kimberley Warm Springs, Tasmania * Kimberley, Tasmania a small town * County of Kimberley, ...

's research suggests that as early as 1960, when the awards were established, women's page sections were reporting on a broader range of issues than expected, often creating the kind of coverage the awards were intended to encourage: "more than just society notices and photographs of brides". In 1974, as most newspapers were changing their women's sections into features sections, contest rules changed to allow entries from journalists who did not work full-time in a women's page section. In 1994, J. C. Penney stopped funding the awards, and they were renamed as the Missouri Lifestyle Journalism Awards, with the University of Missouri funding as well as judging. Award winners were announced for 2008 and previous years in the media and Missouri School of Journalism press releases. However, at least some of the trophies and $1,000 cash prizes for the 2008 winners were only distributed after public reporting of what journalism reporter

Jim Romenesko Jim Romenesko (born September 16, 1953) is an American journalist in Evanston, Illinois. His eponymous blog provides daily news, commentary, and insider information about journalism and media. Romenesko also ran the blog ''Starbucks Gossip'', which ...

described as "the no-prizes flap," and as late as May 2009, nine months after the announcement of winners. There appears to be no evidence of the awards being given after 2008.

Leadership

The directors of the award program were: *Paul L. Myhre (1960–1971) *Robert Hosakawa (1971–1976) *Ruth D'Arcy (1976–1984) *George Pica (1984–1988); Pica was also a previous winner of the award *Nancy Beth Jackson (1988–1994) *Kent Collins (in 2009)

Impact

Rodger Streitmatter, writing in the scholarly journal Journalism History, credits the awards for helping to change women's pages journalism.

Award winners

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* Joel Brinkley * Jane Brody *

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* Vivian Castleberry *

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* Dallas Times Herald *

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* Susan Quinn *

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* Phyllis Richman * Peter Rinearson *

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References

{{reflist, 30em University of Missouri